While the official wordmark uses Trajan Pro,  is not necessary nor recommended to use that typeface for supporting type and body copy. In most cases, it is preferable to use contrasting styles.

Minion Pro is a good serif choice for supporting type on signs, banners, posters and similar items. This typeface is required on university business cards and stationery items.

Myriad Pro is the preferred sans serif typeface for use on official university publications.

University relations can provide guidance regarding typeface choice. Contact university relations at 479-575-5555 or urelinfo@uark.edu.